Correcting Digital Reputation for a Leading Financial Institution on Wikipedia
Institution
Management
A major financial services institution engaged PixelBuzz with a sensitive and complex assignment: to revise its Wikipedia presence, which at the time inaccurately associated the brand with financial fraud, stemming from a legacy acquisition. The company’s leadership had long planned to address this misrepresentation, but repeated editing attempts had been rejected or rolled back by Wikipedia moderators due to perceived conflicts of interest and editorial violations.
Pre Campaign Analysis
92 %
It wrongly implied the company’s involvement in a historic financial fraud case, due to its acquisition of a troubled lender under insolvency resolution.
95.2 %
Previous attempts to update the page were flagged and reversed due to formatting issues, lack of neutral tone, or missing citations.
80 %
Key facts about the acquisition, regulatory transformation, and business performance were either missing or outdated.
51 %
The article lacked basic structural elements, such as a clear overview of products, operations, and regulatory milestones.
Beyond accuracy, there was a deeper reputational risk, investors, analysts, and clients referencing the page were receiving a skewed narrative, indirectly linking a professionally managed financial institution with legacy irregularities it had nothing to do with.
Our Strategy
We approached this not as a content task, but as a digital trust restoration project.
Content Forensics
We conducted a side-by-side audit of the existing page versus what the factual narrative should be. The old version lacked acquisition structure details, governance positioning, and current operational data.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Narrative Realignment
We rewrote key sections, History, Introduction, Operations, emphasizing the company’s role as a government-aligned strategic acquirer under the Insolvency and Bankruptcy Code (IBC). The revised content showed how the acquisition helped protect public deposits, restore market stability, and assist regulators in resolving a major systemic risk.
Wikipedia-Compliant Execution:
Using only reliable third-party sources, we created properly referenced, neutral, and verifiable content, ensuring compliance with Wikipedia’s editorial policies.
New Sections Introduced:
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Products and Services: Highlighted the institution’s retail, MSME, affordable housing, and digital lending offerings.
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Operations: Updated reach and performance metrics with the latest figures, all sourced from credible publications.
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Regulatory Status: Captured the RBI’s approval of its transition to an NBFC-ICC and the ongoing merger plans with the parent company.
What Made This Special
Edits to this page had been rejected multiple times over the years. Community moderators and Wikipedia’s AI-based anti-manipulation systems viewed any direct association from related parties as a conflict of interest. Through careful phrasing, transparent citations, and strategic pacing of edits, we succeeded in publishing a comprehensive update that was fully accepted without rollback, a rare achievement in Wikipedia’s ecosystem.
We didn’t just change a page, we helped realign the public perception of a leading financial institution by clarifying its positive role in supporting government-led resolution efforts.
Campaign Results
The Impact
Perception
Alignment
Branding
Brands We Worked For
What They Say
