Elevating Prezi's Public Perception through Strategic Media Placement
Background
Prezi, a leading cloud-based presentation software known for its dynamic, non-linear presentation style, had long been a popular tool among educators and professionals seeking alternatives to static slide decks. However, despite its innovation, Prezi faced two major challenges:
(1) establishing a robust and approved Wikipedia presence, and
(2) effectively connecting with its evolving target audience in a competitive digital tools market dominated by giants like Microsoft PowerPoint and Google Slides.
The Challenge
Prezi struggled to gain visibility on key informational platforms such as Wikipedia due to stringent notability and sourcing guidelines. Attempts to publish their Wikipedia page were repeatedly rejected for lack of independent, verifiable coverage. At the same time, the company was experiencing a plateau in new user acquisition, particularly in emerging markets and among the Gen Z demographic, who were more likely to discover products through digital media narratives than traditional advertising.
Our Strategy
We initiated a dual-pronged campaign aimed at enhancing both Prezi’s public credibility and its digital discoverability:
92 %
We identified trending and strategic topics that aligned with Prezi’s brand ethos such as remote learning, virtual collaboration, design thinking, and digital storytelling. Our team developed original storylines and thought leadership narratives and pitched them to relevant media outlets in the tech, education, and startup domains across the U.S., U.K., and Southeast Asia.
95.2 %
Simultaneously, we leveraged this third-party coverage to satisfy Wikipedia’s notability criteria. Each article was curated with editorial integrity, ensuring compliance with neutrality and verifiability standards. These publications ranged from in-depth analysis of how Prezi was reinventing hybrid work communication to interviews with their leadership on the future of interactive learning.
80 %
To bridge the communication gap with potential users, we tied Prezi into discussions around online education trends and visual communication in a post-pandemic world. Our stories were optimized for discovery through Google News and shared by influencers in the edtech and creative industries.
88 %
We collaborated with micro-influencers and domain experts in education and design to share their experiences using Prezi. These authentic testimonials and user-generated content were amplified across LinkedIn and Twitter, further strengthening Prezi’s credibility and engagement among professional and academic communities.
Through strategic content placement and a structured media credibility approach, we helped Prezi secure a permanent place in the digital knowledge ecosystem while reconnecting with its ideal audience—positioning it for continued relevance and growth.
Campaign Results
Brands We Worked For
What They Say
